Become TERMS & CONDITIONS
Last update: 21 October 2025
Welcome to Become, our upcoming virtual fashion try-on and styling application developed and provided by OÜ BeyondOS (registry code 16693531, address Kentmanni 6-63, 10116 Tallinn, Republic of Estonia; "Beyond"). These terms and conditions ("Terms") govern your participation in our waitlist and future use of our app and related services.
By joining our waitlist, you agree to these Terms. Please read them carefully before signing up. If you do not agree with any part of the Terms, we ask that you refrain from joining the waitlist.
The Terms are provided in English language and by accepting the terms the User confirms that they have sufficient command of the English language to understand and agree to the Terms.
Become will offer an innovative platform for users to virtually try on fashion items and explore styling options. These Terms ensure a safe, enjoyable, and fair experience for all users.
1. DEFINITIONS
The capitalised words used in the Terms have the following meaning:
- "User" or "you": Any individual who joins the waitlist, accesses, uses, or interacts with the Become platform. User must be at least 18 years of age to join the waitlist and use the App.
- "App": Become as provided by Beyond, including its browser-based and mobile app versions.
- "Content": All in-app materials including, but not limited to, fashion items, styling suggestions, user preferences, and communications within the app environment.
- "In-app AI": The artificial intelligence system in the App that offers styling recommendations, outfit suggestions, and assists users with fashion choices.
- "Intellectual Property": The App, including any and all elements which are protected by applicable intellectual property laws, including (but not limited to) design, interface, code, and technology.
- "Parties": Beyond and User together.
- "Relevant Law": The laws applicable to the User's jurisdiction, including but not limited to any consumer laws, rights or guarantees that cannot be excluded under such laws.
- "Waitlist": The email subscription list for users interested in early access to the App.
2. ACCEPTANCE OF TERMS
By joining our waitlist, downloading, installing, registering, or otherwise using the App when available, you acknowledge that you have read and understood these Terms and agree to be bound by them in their entirety. While the Terms remain published on the Become website, the User is encouraged to download and save the Terms on their device.
The Terms govern your participation in the waitlist and future use of the App. If you use any other services provided by Beyond, different terms and conditions may apply.
3. WAITLIST AND EMAIL COLLECTION
By joining our waitlist, you agree to:
- Provide your email address for the purpose of receiving updates about the App's development and launch
- Receive marketing communications about the App, including early access opportunities, features, and special offers
- Have your email address stored and processed through Mailchimp in compliance with GDPR requirements
You may unsubscribe from our email communications at any time by clicking the unsubscribe link in any email or by contacting us at the email address provided below. Your ability to opt out of marketing emails does not affect important service-related communications.
Joining the waitlist does not guarantee early access to the App or any special privileges, unless explicitly stated in our communications.
4. ACCOUNT
Once the App launches, users will be able to create accounts to access the full functionality of the App. Account creation will require email verification and agreement to the then-current version of these Terms.
When registering an account, the User warrants that: (i) the registration data is correct, accurate, up-to-date and complete; and (ii) the User will keep the relevant registration data updated to ensure that it is correct, accurate, up-to-date and complete at all times.
If the User provides incorrect, inaccurate, outdated or incomplete data, Beyond has the right to temporarily suspend or terminate the User's account and/or restrict their current or future use of the App or any functions thereof.
User's account is strictly personal and each User is liable for any actions performed on or with their account. The User must not allow third persons to access their account. The User is also responsible for maintaining the confidentiality of their registration data and is liable for any activities performed whenever logged in.
5. INTELLECTUAL PROPERTY
5.1. License and use by the User
When the App launches and the User accesses and uses the App, Beyond grants the User a limited, non-exclusive, non-transferable, revocable license to use the App for User's personal, non-commercial use. User is prohibited from using the App and any results created in the App for commercial purposes. No rights to the App or any associated intellectual property are transferred to the User. The User is only granted limited rights as set out in the Terms.
User must not:
- Use the App for any commercial purposes without the prior express written consent from Beyond
- Modify, reverse engineer, or create derivative works based on any aspect of the App, including but not limited to the software, graphics, or technology, to the extent the Relevant Law does not prescribe differently
- Employ cheats, automation software, bots, hacks, or any other unauthorised third-party software that manipulates the App
- Share or distribute any part of the App and related content in violation of the Terms
- Sell, lease, rent, or otherwise transfer their account or access rights to the App to anyone else
Beyond reserves the right to revoke the User's license and/or revoke or suspend access to the App at any time if the User violates these Terms or if the User's actions are deemed harmful to the community or the integrity of the App.
5.2. Ownership of Intellectual Property
All rights, title, and interest, including in the Intellectual Property, related to the App and its content, are exclusively owned by Beyond or third parties who have granted relevant rights to Beyond.
Unauthorised use, distribution, or reproduction of any part of the App or related content is strictly prohibited and may result in legal action.
Beyond and Become name, logo and all product and service names associated with these are trademarks of Beyond, and User acknowledges and agrees that User does not receive any rights to these except to User's right to access and use the App as provided in the Terms.
5.3. User Content and Contributions
The App and all related content, including but not limited to images, fashion items, styling algorithms, and visual components, are the intellectual property of Beyond or its licensors. Beyond reserves all rights not expressly granted.
When the App launches, users may:
- Upload photos for virtual try-on experiences
- Save and share outfit combinations
- Provide feedback on styling suggestions
- Interact with in-app AI for personalized fashion recommendations
By submitting any content to the App, the User grants Beyond a non-exclusive, royalty-free, worldwide, irrevocable, and sublicensable license to use, display, reproduce, modify, and distribute User's contributions. This allows Beyond to provide the services, improve the App, and showcase user experiences in promotional activities related to the App. This license shall be granted for the whole duration of the legal protection of the rights in question.
The User agrees that its contributions will not:
- Infringe the intellectual property rights of any third party
- Contain offensive, discriminatory, or harmful content
- Violate any applicable Relevant Law or international law
Beyond reserves the right to remove or modify any User contribution that violates these guidelines or that Beyond deems inappropriate for the App's environment.
6. AVAILABILITY OF THE APP
Once launched, the App will require an internet connection in order to function. The User is responsible for ensuring that its device meets the necessary system requirements. Beyond may provide updates, patches, or modifications to the App to improve performance or address security issues. These updates may be automatically installed without prior notification.
The App is provided "as is" without any warranties of any kind, express or implied. We do not guarantee that the App will be error-free or uninterrupted, and we disclaim any warranties of merchantability, fitness for a particular purpose, or non-infringement.
The App will be accessible 24 hours a day, except in cases of force majeure or scheduled or unscheduled interruptions that may result from maintenance needs. For the purposes of the Terms, force majeure means the occurrence of any unforeseen circumstance without any fault on Beyond's part or its reasonable control, including, without limitation, internet outages, communications outages, issues and problems relating to information technology, fire, flood or war.
Beyond reserves the right at any time to suspend or block access to all or part of the App for any reason whatsoever, notably for maintenance or updating or in the event of an attack on the App or Beyond's systems.
The App is provided for fashion styling and entertainment purposes only. The App does not offer professional fashion advice on which the User can rely. The User must obtain professional advice before taking, or refraining from, any action on the basis of styling suggestions from the App. Although Beyond makes reasonable efforts to provide accurate virtual try-on experiences, Beyond makes no representations, warranties or guarantees, whether express or implied, that such representations are accurate or suitable for real-world purchasing decisions.
7. COMMUNITY GUIDELINES
Become aims to build a positive and inclusive fashion community. When the App launches, all users will be expected to follow our Community Guidelines.
Users must not:
- Engage in harassment, hate speech, discrimination, or any form of offensive behaviour targeting other users based on their race, gender, sexual orientation, religion, ethnicity, disability, or nationality
- Share inappropriate, obscene, or sexually explicit content within the app
- Post unsolicited advertising or promotional material, including links to third-party services or platforms that are not affiliated with the App
- Impersonate any other user, Beyond staff, or any affiliated party
Users who violate the Community Guidelines may face temporary suspension or permanent banning from the App without prior notice. Beyond reserves the right to moderate, monitor and modify all user activity to ensure compliance with the Community Guidelines.
8. IN-APP PURCHASES
Once the App launches, Users may be offered premium features, virtual styling sessions, or other digital content that can be purchased through in-app transactions. By completing a purchase, the User acknowledges and agrees to the following:
- All sales are final: In-app purchases are non-refundable, except as required by Relevant Law including without limitation applicable consumer protection laws
- User is responsible for any costs incurred: each User is responsible for ensuring that it has the necessary permissions to make purchases, especially if you are using someone else's device or account
- Price changes: Beyond reserves the right to adjust the prices of in-app items at any time, without prior notice
If you believe there has been an error in an in-app purchase, please contact our support team at support.become@beyondos.ai.
9. RIGHT OF WITHDRAWAL
Users may withdraw from the agreement incorporating these Terms and/or an in-app purchase made within 14 days without providing a reason. To the maximum extent permitted by Relevant Law, the right of withdrawal expires after 14 days as of the receipt of the in-app purchase or conclusion of the agreement incorporating these Terms.
The right of withdrawal also terminates once the User has begun to use the relevant digital content purchased. If you have not used the digital content purchased and withdraw within 14 days, Beyond shall refund you the full price.
To exercise your right of withdrawal, you must submit an unequivocal declaration of intention for withdrawal by e-mail to support.become@beyondos.ai.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period expires.
The reimbursement will be made within 14 days after receiving a timely and valid withdrawal notice using the same means of payment that you used for the initial payment, unless expressly agreed otherwise. You acknowledge that the rights under this clause do not derogate from your rights under any applicable Relevant Law.
10. USER COMMUNICATIONS
Once the App launches, it will foster interaction through communication tools, including sharing features and community spaces. These communication tools are designed to enhance your experience and promote a sense of fashion community.
When using communication features, the User agrees to:
- Be respectful and kind to other users
- Avoid sharing personal or sensitive information such as addresses, phone numbers, or passwords
- Refrain from spamming, advertising, or promoting third-party services or products
- Not engage in bullying, harassment, or any form of abusive behaviour toward others
Beyond reserves the right to monitor and review communications to ensure they comply with the Terms. Violating these communication rules may result in suspension or termination of User's account.
11. TERMINATION
User may terminate their account and agreement with Beyond at any time once the App launches. For waitlist participants, you may unsubscribe from our mailing list at any time through the unsubscribe link in our emails.
Beyond reserves the right to suspend access to User's account or terminate the agreement and these Terms with the User at any time, without notice, if the User violates these Terms or if their actions compromise the safety, integrity, or enjoyment of the App for others.
Beyond may at any time terminate the agreement and these Terms with you, including your access to and use of our services, the App, or content, with no liability to you in the event that (i) we cease providing the App or relevant services generally or (ii) we otherwise deem it necessary or reasonable to terminate these Terms in our sole discretion.
Upon termination:
- The User will lose access to their account and any associated data
- No refunds will be provided for any unused premium features or in-app purchases
- You may not attempt to re-register or access the App through another account
- Any licenses granted by the User to Beyond will remain unaffected
- Any termination rights described in this section do not override any consumer rights or other rights contained in the Relevant Law
12. DATA PROTECTION
Beyond's Privacy Policy and Cookie Policy are applicable to the use of personal data processing in relation to the App, waitlist participation, account registration, provision of services by us to you and any communication with Beyond and form a part of these Terms.
13. LIMITATION OF LIABILITY
Beyond is not liable for any damages resulting from your use of the App or participation in the waitlist, whether patrimonial (including direct patrimonial damage and loss of profits) or non-patrimonial damage (including physical and emotional distress and suffering caused to the aggrieved person or damage to the reputation). This includes, but is not limited to the following cases:
- Loss of data or account information
- Inability to access or use the App
- Issues arising from unauthorised access to your account or personal information
- Any purchasing decisions made based on virtual try-on experiences
Beyond's total liability will not exceed the amount paid by the User (if any) to access the App.
Nothing in the Terms can limit or exclude the liability of Beyond if such liability cannot be limited or excluded under Relevant Law.
14. MODIFICATIONS
Beyond reserves the right to modify these Terms at any time in case of regulatory changes, or changes in the App, service or business model of Beyond, which affect the Terms. If Beyond updates the Terms, the User will be notified through email or the App. Beyond will provide the User with a summary of the changes and a date upon which the changes will take effect. If the User continues to use the App past the date the changes take effect, the User is taken to accept the changes.
The current version of the Terms will remain available to the User via the Become website.
15. ENTIRE AGREEMENT
The Terms constitute an entire agreement between the Parties for joining the waitlist and using the App and supersedes all other agreements and communications between Beyond and the User.
15.1. Severability
If any part of the Terms is deemed invalid or unenforceable, the remaining provisions will remain in full force and effect.
15.2. Assignment
Beyond is giving the User personal right to join the waitlist and eventually use the App as set out in the Terms. The User may not assign its rights or obligations under the Terms to someone else, whether for money, for anything else or for free. Beyond may transfer its rights and obligations under these terms to another organisation. Beyond will inform the Users in writing if this happens and if such transfer may affect the rights of Users under the Terms.
15.3. Governing Law and Dispute Resolution
The Terms are governed by the laws of the Republic of Estonia.
Any disputes arising from the Terms will be resolved by negotiations. If Parties cannot reach an amicable solution, any disputes in relation to the Terms is subject to the exclusive jurisdiction of the Harju County Court (Harju Maakohus) in Tallinn, Estonia. Users who are considered consumers under Relevant Law may submit their statement to Consumer Disputes Committee or the ODR platform (Online Dispute Resolution).
15.4. Contact Information
If you have any questions, concerns, or feedback regarding these Terms or the App, please feel free to contact Beyond Support Team:
Email: support.become@beyondos.ai
Address: Kentmanni 6-63, 10116 Tallinn, Republic of Estonia